Realogy Franchise Group
Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty® and Coldwell Banker Commercial®.
Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.
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In 2012, we were involved, either through our franchise operations or our company-owned brokerages, in approximately 26% of all existing homesale transaction volume (sides times average price) for domestic transactions involving a real estate brokerage firm.
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Realogy-affiliated brands have approximately 13,600 offices and 239,000 sales associates doing business in 102 countries around the world, including approximately 710 company offices owned and operated by NRT LLC.
- Including NRT, Realogy franchisees handled 1.277 million real estate transaction sides in 2012.
Realogy Brands at a Glance
BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008. |
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CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 7,100 franchise offices and approximately 100,000 sales associates located in 74 countries and territories. |
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COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,100 franchise and company owned offices and approximately 82,000 sales associates in the United States, Canada and 49 other countries. |
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ERA®— a leading residential real estate brokerage franchisor, with approximately 2,300 franchise and company owned offices and approximately 30,000 sales associates located in 35 countries and territories. |
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SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 660 franchise and company owned offices globally and more than 13,000 sales associates in 49 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house. |
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| COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has 149 pure commercial real estate companies and more than 1,900 sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. |  |
