Realogy Franchise Group
Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, and Sotheby’s International Realty®, Coldwell Banker Commercial® and ONCOR InternationalSM.
Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.
- Approximately one in four U.S. homes bought or sold in a brokerage-related transaction involve a Realogy brand-affiliated brokerage in 2007.
- Realogy-affiliated brands have approximately 14,500 offices and 262,000 sales associates doing business in 93 countries around the world, including more than 760 company offices owned and operated by NRT LLC.
- Including NRT, Realogy franchisees handled more than 1.2 million real estate transaction sides in 2008.
Click here for a list of our new and existing affliates who recently signed or extended agreements.
Realogy Brands at a Glance
BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008. |
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CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 7,700 franchise offices and more than 117,000 sales associates located in 67 countries and territories. |
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COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,300 franchise and company owned offices and nearly 97,000 sales associates in the United States, Canada and 47 other countries. |
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ERA®— a leading residential real estate brokerage franchisor, with approximately 2,600 franchise and company owned offices and approximately 30,000 sales associates located in 46 countries and territories. |
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SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 500 franchise and company owned offices globally and more than 10,000 sales associates around the world. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house. |
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| COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has approximately 164 pure commercial real estate companies and approximately 2,300 sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. |  |
| ONCOR INTERNATIONALSM — a premier global commercial real estate network composed of more than 50 independent commercial real estate brokerages that employ more than 1,800 individual sales associates working from more than 170 offices in 32 countries. Collectively, members were responsible for approximately $21.1 billion in commercial real estate volume and over 10,800 commercial real estate transactions in 2008. |  |
