Realogy : The Business of Real Estate

Realogy Franchise Group

Realogy Franchise Group

Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty® and Coldwell Banker Commercial®.

Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.

  • In 2013, we were involved, either through our franchise operations or our company-owned brokerages, in approximately 26% of all existing homesale transaction volume (sides times average price) for domestic transactions involving a real estate brokerage firm.

  • Realogy-affiliated brands have approximately 13,500 offices and 252,700 sales associates doing business in 104 countries around the world, including more than 700 company offices owned and operated by NRT LLC.

  • Including NRT, Realogy franchisees handled 1.4 million real estate transaction sides in 2013.

Realogy Brands at a Glance

BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008.


Better Homes & Gardens Real Estate

CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 6,900 franchise offices and more than 102,000 sales associates located in 75 countries and territories.

Century 21

COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,100 franchise and company owned offices and more than 87,000 sales associates in the United States, Canada and 47 other countries.

Coldwell Banker

COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has 150 pure commercial real estate companies and more than 2,200 sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. Coldwell Banker Commercial

ERA®— a leading residential real estate brokerage franchisor, with approximately 2,300 franchise and company owned offices and more than 31,000 sales associates located in 35 countries and territories.

ERA

SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 720 franchise and company owned offices globally and more than 15,000 sales associates in 52 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house.

SIR Logo

ZIPREALTY® - an innovative developer of proprietary technology and comprehensive online marketing tools for residential real estate. The company's strong heritage draws upon more than a decade of experience as a pioneering digital real estate brokerage. Today, as a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), ZipRealty is positioned to extend its highly effective consumer, sales associate and broker solutions in support of Realogy’s leading franchise brands and company-owned brokerage operations across the United States. ZipRealty
   

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