Realogy Franchise Group
Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, and Sotheby’s International Realty®, Coldwell Banker Commercial® and ONCOR InternationalSM.
Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.
- In 2010, we were involved either through our franchise operations of our franchisees or our company owned brokerages, in approximately 23% of all existing homesale transaction volume (sides time average sales price) for domestic transactions involving a real estate brokerage firm.
- Realogy-affiliated brands have approximately 14,300 offices and 253,000 sales associates doing business in 101 countries around the world, including approximately 730 company offices owned and operated by NRT LLC.
- Including NRT, Realogy franchisees handled 1.18 million real estate transaction sides in 2010.
Realogy Brands at a Glance
BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008. |
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CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 7,600 franchise offices and approximately 112,000 sales associates located in 71 countries and territories. |
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COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with nearly 3,200 franchise and company owned offices and approximately 86,000 sales associates in the United States, Canada and 47 other countries. |
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ERA®— a leading residential real estate brokerage franchisor, with approximately 2,500 franchise and company owned offices and more than 30,000 sales associates located in 38 countries and territories. |
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SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 590 franchise and company owned offices globally and nearly 12,000 sales associates in 44 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house. |
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| COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has 158 pure commercial real estate companies and more than 2,000 sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. |  |
| ONCOR INTERNATIONALSM— a premier global commercial real estate network serving North, Central and South America and Europe. The ONCOR International network serves real estate investors, owners and occupiers with a full range of commercial real estate services, worldwide. |  |
