Realogy Franchise Group
Realogy is a franchisor of six of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA®, and Sotheby’s International Realty®.
Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.
- Approximately one in four U.S. homes bought or sold in a brokerage-related transaction involve a Realogy brand-affiliated brokerage in 2006.
- Realogy-affiliated brands have more than 15,000 offices and 308,000 sales associates worldwide, including nearly 1,000 company offices owned and operated by NRT LLC.
- Including NRT, Realogy franchisees handled more than 1.9 million real estate transaction sides in 2006.
Realogy Brands at a Glance
BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC will be building a new international residential real estate franchise company with an anticipated launch date of July 1, 2008, and will engage in various pre-launch activities in the interim. |
|
CENTURY 21® — one of the world’s largest residential real estate brokerage franchisors, with approximately 8,300 franchise offices and approximately 140,000 sales associates located in 58 countries and territories. |
|
COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,700 franchise and company owned offices and approximately 117,000 sales associates in the United States, Canada and 44 other countries. |
|
COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has approximately 160 franchise offices and approximately 2,000 sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. |
|
ERA®— a leading residential real estate brokerage franchisor, with approximately 2,900 franchise and company owned offices and approximately 37,000 sales associates located in 48 countries and territories. |
|
SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 470 franchise and company owned offices globally and approximately 9,000 sales associates around the world. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house. |
|
