Realogy for Real Estate Brokers (U.S.)

Better Homes and Gardens^® Real Estate

The newest Realogy brand, Better Homes and Gardens^® Real Estate, embodies the future of the real estate industry while remaining grounded in the tradition of the home. In October 2007, Realogy Corporation, a global provider of real estate and relocation services, entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008.

The Better Homes and Gardens® name has been a staple in American life for more than 80 years. Today, the magazine boasts a circulation of 7.6 million and a readership of nearly 40 million. As part of the new relationship, the Better Homes and Gardens Real Estate brand has the ability to tap into Meredith’s consumer database services, which has a reach of more than 85 million consumers. In 1978, Meredith launched the former Better Homes and Gardens Real Estate service, which it owned and operated for 20 years, and grew the business into a highly respected name in the real estate industry. Meredith sold its real estate franchise system in 1998 while retaining ownership of the Better Homes and Gardens mark as a real estate brand.

Company Fact Sheet

Visit the Better Homes and Gardens^® Real Estate Web site.

This advertisement is not intended, and shall not be deemed, to constitute any offer to sell a franchise. A franchise offering is made only by a Uniform Franchise Offering Circular.