Value for Real Estate Brokers (U.S.)

Frequently asked Questions for Broker Owners

It is no coincidence that Realogy’s tagline is “The Business of Real Estate.” Each of its brands are business focused and performance driven. Have you thought about what’s driving your business? If you are looking for answers to these questions, contact us today and start a process of getting the answers you need to help manage a successful business operation.

Technology

Are you tracking your internet leads?

How quickly do your sales associates respond to those leads?

What is your return on each “technology dollar” invested?

Profitability

Are you satisfied with your company’s profitability?

Are you lowering your commission rates for the services you provide?

As a broker, do you still sell? If so, would the company still pay for itself without your sales?

Recruiting/Retention

How many sales associates do you want to recruit this year?

Where will those sales associates come from? Will they be experienced?

What makes your company a place they want to work?

Industry/Market Change

Are you keeping up with the changes in the industry?

How would the entry of banks and technology companies into the real estate industry change the way you do business? Are you prepared?

Training

Who is conducting the training in your offices?

If you are conducting your own training, what is the opportunity-cost for conducting your own training?

Are your sales associates producing at a level you desire? If not, what are you doing to get them there?

Advertising/Marketing

How well is your name known in your market? Outside your market?

How much do you spend on advertising?

What is your return on your marketing dollars?

Growth / Exit Strategies

Do you have anyone to help you grow your business?

Do you have an exit strategy?

Operating Systems / Support

Who helps you run your business?

Do you have a business consultant?

What do you pay for such assistance?

Referrals / Relocation

Are you part of a referral network?

How many leads do you get from your network?

What percentage of those leads close?