Value for Real Estate Brokers (U.S.)

Franchising FAQs

What is franchising?

A system of marketing and distributing products or services under which an independent businessperson, the "franchisee", in exchange for a fee, is granted the right to sell the products or services using trademarks and system standards of another person, the "franchisor". There are two entities in the franchise, the franchisor and the franchisee. The franchisor licenses the franchisor's system and trademarks for a fee. The franchisee usually pays an initial fee and royalties to use the trademarks and system of the franchisor.

What can a franchise do for me?

A franchise is a functioning and working business model, which in many cases has already gained market recognition for its products or services. It is this working model, market recognition and business assistance that can be valuable to a franchisee.

Is there an initial fee for a Realogy franchise?

Yes, with a non-refundable application fee. The amount of the initial fee varies between brands.

Are there royalties?

Yes, the amount of the royalties varies between brands.

Can I have a partner in a franchise?

We welcome investor groups.

How do I get started?

Fill out the contact form on this website or call (973) 428-9700.

Do you have any minority franchisee opportunity programs?

Yes, see our section on Minority Franchising Opportunities.

Will you finance my brokerage deal?

No we do not finance hotel deals. However, we do offer development and minority incentives for qualified applicants for some of our brands.

What kind of training is provided?

Realogy conducts orientation training for our new franchisees and general managers. Also, the brand business consultants offer individual training and mentoring on various components of running the franchise.