Value for Real Estate Brokers (U.S.)

Minority Franchises

Responding to an American Evolution

According to the Joint Center for Housing Studies at Harvard University, the foreign-born contributed more than a third of household growth in the United States over the last decade and will likely account for an even larger share of growth in the years ahead. Minorities are expected to account for more than two-thirds of the net increase in households over the next decade, with the foreign born alone contributing at least one-third of the gains.

In response, Realogy has created an “emerging markets” team within its franchise sales department that is specifically charged with increasing representation of African-American, Asian and Hispanic-owned affiliates across the real estate brands. This diversity initiative further enhances the Realogy real estate brands’ ability to tap the next generation of homebuyers.

In Touch with the Many Faces of Diversity

The Realogy Franchise Group understands that there is more to diversity than Asian, African-American and Hispanic “checkboxes.” Each group contains within it rich subcultures that communicate and interact in ways unique unto themselves. Realogy recognizes and respects those differences and tailors its relationships accordingly. With a commitment to diversity at every level, Realogy has embedded cultural sensitivity into its business model for the great benefit and support of the company’s minority franchisees.

This advertisement is not intended, and shall not be deemed, to constitute any offer to sell a franchise. A franchise offering is made only by a Uniform Franchise Offering Circular.