The ERA® Experience
|
ERA Real Estate consists of a collaborative international network of more than 38,000 brokers and sales associates in 45 countries and territories. ERA affiliates and their clients benefit from programs and tools that systemically guide and support consumers through the home buying and selling process. |
||
‘A Real One-Two Punch’
“Since we joined the ERA® brand in 1994, I have always been impressed by the quality of the broker network and the willingness of its members to share ideas. It helps us get straight to the things that work and saves us from having to reinvent the wheel.
“What I find really helpful is the technology available to us. My Gen-X buyers and Gen-X agents are so used to technology — they expect information fast and one click away. The technology available to us through ERA puts us far ahead of the competition. I consider technology and a strong broker network a real one-two punch for getting business done.”
Everett King
President
ERA King Real Estate Company
Anniston, Ala.
International Master Franchisor
‘Ready Brand Awareness and Brand Loyalty’
“The practice of branding is one of the most important phenomena of the century. Stewardship of brand is key as profitability will determine the survival of the companies that own it.”
“In 1982, we bought our ERA® real estate franchise in Singapore and now we have 18 regional master franchise rights in the Asia Pacific. We believe major brands represent significant commercial value and achieve more profits than their weaker counterparts do. To increase our market share, we also acquired residential and commercial Coldwell Banker franchises for Singapore in 1998.
“ERA and Coldwell Banker, together with the other Realogy brands, are established, successful, reputable and reliable brands, which buyers and sellers identify as the providers of relevant and unique value-added services. In Singapore, the ERA brand achieves 95 percent brand awareness according to a survey conducted by the National University of Singapore.
“Having a major brand in business is as good as having half the battle won. Realogy’s well-established and renowned brands have ready brand awareness and brand loyalty amongst the general public. The brands' proven track records, carefully designed turnkey marketing and advertising campaigns and excellent training programs are the perfect tools to help jump-start a business.”
Harry Chua,
President and CEO
Hersing Corporation Ltd
Singapore
