The Sotheby's International Realty® Experience
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The Sotheby's International Realty luxury real estate network has more than 375 offices worldwide and supports its affiliates with a host of marketing, operational, recruiting, educational and business development resources. Affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. |
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‘That’s the Power of the Brand!’
“Since we became an affiliate in January 2005, we have recruited over 200 experienced associates. The Sotheby’s International Realty® brand has been a huge draw for associates that want to take their business to the next level. They understand the power of the brand and what it can do for their sellers.
“For example, an agent with a competing brand was up against us for a listing. The agent had known the home owner for over 20 years. We won the competition and signed the listing. The agent called the seller and asked them what happened. They said they would have gladly gone with him if he had been with Sotheby’s International Realty. This agent joined us one week later. That’s the power of the brand!”
Casey Jones
Managing Partner
William Pitt Sotheby’s International Realty
Stamford, Conn.
‘It is More Cost Effective’
“For 60 years we operated in the Bahamas as an independent real estate company, marketing vacation homes and luxury real estate. I understood brand recognition and the opportunities, benefits and power of being a part of a highly recognizable international name and marketing system. By attaching Sotheby’s International Realty to our name, it is more cost effective and easier for us to attract the clientele that we are looking for. The Sotheby’s International Realty affiliation has exceeded our expectations.”
George Damianos
President & CEO
Sotheby’s International Realty Bahamas
Nassau, Bahamas
