Business Strategy

The Realogy "Value Circle"

We are the strength behind – and between – the brands and businesses that many real estate consumers depend on every day. Our business strategy is twofold: to grow our businesses within their vertical marketplaces and to create pathways for those businesses to support each other's growth.

Realogy’s business model is structured around our unique “Value Circle” approach. Through the Value Circle we are able to offer our residential real estate franchise system and brokerage consumers and relocation clients access to real estate products. Internally, our various real estate related-companies provide many cross-selling opportunities.

Employees of Realogy and its business units are responsible for driving growth both within their segment – franchising, relocation, brokerage, or settlement – and throughout the circle.