Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced its Pandora Radio® campaign.
Pandora is the leader in personalized Internet radio, making up nearly 70% of all Internet radio listening in the United States. In January 2011, Pandora became the No. 2 all-time downloaded free iPhone app and the No. 1 all-time downloaded free iPad app.
“This initiative showcases our continued effort to reach consumers through innovative media,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Our goal is to reach prospective customers wherever they are consuming media, and Pandora Radio certainly meets that objective. It is also a great tool for our sales professionals.”
In addition to advertising on Pandora, the CENTURY 21® brand has created its own customized radio station on Pandora that features a diverse mix of contemporary music and enables its sales professionals to take their open houses to the next level. The CENTURY 21 radio station includes on-air advertisements for the brand, giving it exclusive branding during the entire listening session.
The CENTURY 21 channel features a custom skin so that if you’re playing it on a laptop, at an open house or in an office, the Web page appears with the company’s branded message displayed: CENTURY 21 Agents: Smarter. Bolder. Faster.SM The station can also be streamed onto an Internet-enabled television.
About Century 21 Real Estate LLC
Century 21 Real Estate LLC (CENTURY21.com) is the franchisor of the world’s largest residential real estate sales organization, providing comprehensive training and marketing support for the CENTURY 21 System. The System is comprised of approximately 7,250 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.
©2012 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21® Is A Registered Trademark Owned By Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
Century 21 Real Estate LLC