Realogy : The Business of Real Estate

Franchise Group Press Releases

ERA Real Estate Expands Technology Partnership with Homes.com

Exclusive Agent Website Offers Social Media Integration and Robust Community Reports

PARSIPPANY, N.J. 04-15-2013

ERA Real Estate, a global leader in real estate franchising, and Homes.com, a leader in enterprise-level real estate solutions, have jointly announced a renewal and expansion of their technology and marketing partnership. ERA Real Estate joined forces with Homes.com in 2011 to develop and launch the new ERA.com website powered by the Homes.com and HomesConnect technology platforms. As part of the 2013 agreement, ERA Real Estate has developed an aggressive discount program to offset the cost of an industry-exclusive agent website, the ERA Pro Edition of the popular HomesConnect agent website subscription.

In addition to being a fully featured IDX website, the new ERA Pro edition website comes with two key enhancements, Social Impact Broadcaster and Neighborhood Envoy. Social Impact Broadcaster publishes property listing details and updates to social media channels and Neighborhood Envoy integrates multiple local data sources into easy to read community reports for clients.

“Our unique technology strategy puts brokers and agents at the forefront of consumer search by providing every ERA office a fully customizable branded website, combining the power of the brand with local market experience,” said Christopher Trick, Senior Vice President of Marketing and Business Development for ERA Real Estate. “This smarter approach, which drives leads directly to the broker, has doubled page views, tripled average time onsite and resulted in a five-fold increase in lead conversion since launching the site one year ago.” 

Under the new agreement, Homes.com will continue to host and provide the technology powering ERA.com and all 600 ERA offices will continue to receive fully customizable ERA Edition HomesConnect IDX websites, all of which are connected to receive traffic from ERA.com.

In addition, all 13,000 ERA agents will continue to receive an ERA Edition HomesConnect online dashboard with access to social networking, lead and contact management and email marketing.

“As a leader in search technology and consumer traffic, Homes.com is proud to help advance ERA Real Estate’s commitment to leveraging innovative technology to drive brand objectives,” said Brock MacLean, executive vice president of Homes.com. “We’re delighted to continue powering ERA.com, while providing innovative marketing solutions to its agents and brokers.”

About Homes.com
Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Over 12.5 million consumers visit Homes.com each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit
www.Homes.com.

About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years experience in developing consumer-oriented products and services. The ERA® network includes approximately 31,000 brokers and sales associates and approximately 2,400 offices throughout the United States and 35 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. ERA Real Estate information is available at: ERA.com.


Media Contacts:
ERA Real Estate     
Melissa Campbell    
973-407-7904     
Melissa.campbell@era.com   

The Zimmerman Agency (for Homes.com)
Ivette Faulkner
850-668-2222
ifaulkner@zimmerman.com

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