Realogy : The Business of Real Estate

Franchise Group Press Releases

Sotheby's International Realty Brand Introduces Luxury Website for Historic Market Segment

MADISON, N.J. 08-01-2013
Sotheby’s International Realty Affiliates LLC today announced the launch of a branded website for the Historic specialty market.

The specialized website, which can be found at HistoricpropertySIR.com, matches the look and feel of the Sotheby’s International Realty® website, sothebysrealty.com, and provides detailed Historic lifestyle and listing information and resources.  The website enables buyers and sellers to search for the finest properties in this popular segment and the sales professionals who represent them.  It covers a full spectrum of lifestyle types and properties including: landmarks, properties of design and historic significance and properties that are on the National Registry.
 
The Historic specialty market website launched with more than $1.6 billion of historic property listings worldwide.  The website joins the brand’s previously launched Farm & Ranch, Waterfront, Ski and Golf specialty market websites.

All of the brand’s specialty market websites highlight notable sales and feature geographic area-focused sections and advanced search capabilities. 

“Time-honored properties offer living legacies for those that own them,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.  “We created the Historic specialty market website to celebrate these homes.  From centuries-old European castles to pre-Revolutionary War plantations to National Registry landmarks, we are proud to represent some of the finest historical properties in the world: those that carry the soul and unique attributes of those who have called them home.  These special properties require skill to effectively market, and our network of professionals has access to our innovative marketing tools and global connections, helping bring new life into these special homes.”

The Sotheby’s International Realty® network currently has more than 13,000 sales associates located in approximately 670 offices in 49 countries and territories worldwide.   Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.  In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

CONTACT

Jennifer Zimmerman
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-6375
Jennifer.Zimmerman@sothebysrealty.com
###

Home  |  About  |  B2B  |  Investors  |  Governance  |  Media  |  Careers  |  Contact Us

Sitemap  |  Terms Of Use  |  Privacy Statement  |  Email Attachment Policy  |  Fair Housing   

About Business-to-Business Investor Center Corporate Governance Media Careers