Rebranding campaign, recruiting website and luxury digital magazine win awards
MADISON, N.J., May 20, 2021 — ERA® Real Estate, a global franchising leader within the Realogy family of brands, recently received a number of awards recognizing excellence in marketing and design. The projects include a comprehensive rebranding campaign, a new real estate career website and a new digital magazine in support of ERA Distinctive PropertiesSM, the brand’s luxury marketing program.
All three initiatives combined striking design, powerful visuals and compelling content to drive engagement in support of fueling growth for both ERA® affiliated companies and agents.
“Corner Your Market,” a rebranding campaign designed to help ERA affiliated brokers and agents corner their local markets, was recognized by Hermes Creative Awards with a Platinum award– the highest recognition given– in the Company Branding category. Hermes Creative Awards honors the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing and communication programs. Of the more than 6,000 entries, only approximately 15% receive the Platinum designation.
“Corner Your Market” also earned Silver honors in the ASTRID Awards’ Graphic Design category for Corporate Design/Identity. Winners of the ASTRID Awards symbolize the stellar qualities of creativity, craft, innovation and originality in design.
ERA Distinctive Properties, the brand’s luxury marketing program, recently introduced a new digital magazine Luxe Corner by ERA Distinctive Properties, featuring custom editorial content specifically designed to reach luxury clientele. The magazine also showcases some of the most influential properties represented by ERA® affiliated companies nationwide in support of a new way for agents to market luxury homes and attract new business. The new digital publication received a Gold award from Hermes Creative Awards in the E-Magazine category.
TeamERACareers.com, a new talent attraction website highlighting the benefits of a real estate career with the ERA brand, received an honorable mention from Hermes Creative Awards in the Website Design category. The website is designed to help explain the value of both the ERA brand and the brand’s independently owned offices. Affiliated companies also receive a dedicated company page which can be used as a call-to-action for their recruiting efforts.
“For nearly fifty years, the ERA® network has helped strengthen local communities and transform the lives of brokers, agents and clients. Our marketing campaigns pay tribute to the important work the Team ERA network does across the country, celebrating local entrepreneurs and inspiring real estate professionals to achieve their goals. We are proud of these marketing awards, as they serve as powerful affirmations of the impact of Team ERA on the industry and on the communities we collectively serve.
–Jennifer Marchetti, Chief Marketing Officer, ERA Real Estate
About ERA Real EstateAt ERA® Real Estate, we don’t adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, the ERA brand was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program.
The ERA Real Estate network includes more than 37,000 affiliated brokers and independent sales associates and approximately 2,340 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at TeamERA.com