Peter McMahon Brings Deep Experience in Technology to Drive System Productivity as Vice President of Learning
MADISON, N.J. (Aug. 11, 2021) – Realogy Expansion Brands, which includes Better Homes and Gardens® Real Estate and ERA® Real Estate, today announced the addition of Peter McMahon to the leadership team. In his new role as Vice President of Learning, McMahon will drive professional development, growth and profitability for affiliated brokers, agents, and brokerage staff for both brands.
McMahon’s career in real estate spans nearly two decades. After a successful run as a top-performing affiliated agent at Coldwell Banker, he moved into a training role at Redfin, quickly earning accolades for creating innovative initiatives that drove critical business results.
At Redfin, McMahon was responsible for all listing-related training, including training new and existing agents across 85+ markets. In addition, McMahon led his team to develop strategic programs that doubled the number of agents trained in half the time, enabling cross-training for 80% of the existing agents while continuing to onboard new agents. Over the course of his career, McMahon has been instrumental in developing impactful initiatives designed to increase revenue, reduce costs and increase staffing of listing agents.
Prior to entering real estate, McMahon leveraged his technology expertise to improve system optimizations in marketing, media, finance and business consulting.
“Peter is a forward-thinking, results-driven leader with an incredible array of professional accomplishments all focused on driving growth at every level of the business,” said Sherry Chris, President and CEO Realogy Expansion Brands. “His impressive record of successfully leveraging technology to fuel performance, combined with his intimate knowledge of the real estate industry, position him perfectly to bring learning to the next level for both brands. We are thrilled to welcome someone of his caliber to the Realogy Expansion Brands team.”
“I’m excited to elevate learning as a key component of success for all of our affiliated real estate professionals,” said McMahon. “I’ve always contended that training is not a one-time event; instead, it is about facilitating continuous growth and improvement. The opportunity to serve two iconic and distinctive brands, Better Homes and Gardens Real Estate and ERA Real Estate, is an honor. I look forward to help driving enhanced sales productivity and office profitability by focusing on sales agent, sales manager, and broker-owner learning and development to ensure excellent customer experiences and support the overall growth of Realogy Expansion Brands.”
As the Vice President of Learning, McMahon will focus on maximizing the delivery of learning solutions to support growth through sales force expansion, increased productivity and boost profitability. In addition, McMahon will partner with brand leaders and his team of trainers to establish programs focused on recruiting, professional development, coaching and mentoring, performance management and succession planning for the Better Homes and Gardens Real Estate and ERA Real Estate affiliated networks.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes nearly 12,500 independent sales associates and more than 390 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.
Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
About ERA Real EstateAt ERA® Real Estate, we don’t adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, the ERA brand was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program.
The ERA Real Estate network includes more than 36,000 affiliated brokers and independent sales associates and approximately 2,200 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at TeamERA.com.