Simon Chen serves as Realogy Franchise Group’s EVP of Product & Innovation, a position he assumed in September of 2019. In this role, Chen is responsible for leading the company’s newly formed Product and Innovation group, where he will be tasked with bringing together digital products, strategic alliances, learning and recruiting efforts as part of the company’s growth strategy. He will be focused on generating high-quality leads, enhancing the consumer experience, and delivering next-generation technology for both franchise and company-owned brokerage businesses. His culture-forward approach is driving a new energy and excitement into the organization.

Simon Chen

Chen most recently served as President and CEO of ERA Franchise Systems LLC, a role he assumed in March 2018. Prior to that he served as the brand’s chief operating officer. A widely respected technology expert with decades of experience in real estate brokerage investments, marketing and operations, Chen worked to champion tools designed to enhance productivity, with specific focus on processes and services that drive growth for agents and franchisees.

Chen is a licensed broker in California and a member of the Beverly Hills and Santa Clara real estate boards. He mentors with the National Association of REALTORS® Second Century Ventures’ REach® program and Moderne Ventures, two real estate technology incubators.

Prior to joining ERA and Realogy, Chen was the COO at Realty One Group. He founded global real estate brokerage and technology consulting firm Century Pacific Group, and served as senior director of corporate development and strategy at