Simon Chen serves as Realogy’s EVP of Product & Innovation, a position he assumed in September 2019. In this role, Chen is responsible for leading the company’s newly formed group, where he is tasked with bringing together digital products, strategic alliances, learning and corporate ventures as part of the company’s growth strategy. Chen is focused on leveraging Realogy’s scale to drive greater value for affiliated agents and brokers, enhancing the consumer experience, and delivering next-generation technology for both franchise and company-owned brokerage businesses. His culture-forward approach is driving a new energy and excitement across the organization.

Simon Chen

Chen most recently served as President and CEO of ERA Franchise Systems LLC, a role he assumed in March 2018. Prior to that he served as the brand’s chief operating officer. A widely respected technology expert with decades of experience in real estate brokerage investments, marketing and operations, Chen has worked to champion tools designed to enhance productivity, with specific focus on processes and services that drive growth for agents and franchisees.

Chen is a licensed broker in California and a member of the Pacific West and Santa Clara real estate boards. He mentors with the National Association of REALTORS® Second Century Ventures’ REach® program and Moderne Ventures, two leading real estate technology accelerators.

Prior to joining ERA and Realogy, Chen was the chief operating officer at Realty One Group. He also founded global real estate brokerage and technology consulting firm Century Pacific Group, and previously served as senior director of corporate development and strategy at