Realogy : The Business of Real Estate

Realogy Franchise Group

Realogy Franchise Group

Realogy is a franchisor of some of the most recognized brands in the real estate industry: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty®, ZipRealty®, and Coldwell Banker Commercial®.

Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.

  • Realogy-affiliated brands have approximately 13,600 offices and more than 257,200 independent sales associates doing business in 110 countries and territories around the world, including approximately 790 company offices owned and operated by NRT LLC.
  • Including NRT, Realogy franchisees handled 1.438 million real estate transaction sides in 2015.

Realogy Brands at a Glance

BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008.

Better Homes & Gardens Real Estate

CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 6,900 franchise offices and more than 101,000 independent sales associates located in 78 countries and territories.

Century 21

COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,000 franchise and company owned offices and more than 84,000 independent sales associates in the United States, Canada and 45 other countries.

Coldwell Banker

COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has 163 pure commercial real estate companies and approximately 2,000 independent sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. Coldwell Banker Commercial

ERA®— a leading residential real estate brokerage franchisor, with approximately 2,350 franchise and company owned offices and approximately 37,000 independent sales associates located in 33 countries and territories.


SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to approximately 845 franchise and company owned offices globally and more than 19,000 independent sales associates in 63 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house.

SIR Logo

ZIPREALTY® - an innovative developer of proprietary technology and comprehensive online marketing tools for residential real estate. The company's strong heritage draws upon more than a decade of experience as a pioneering digital real estate brokerage. Today, as a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), ZipRealty is positioned to extend its highly effective consumer, sales associate and broker solutions in support of Realogy’s leading franchise brands and company-owned brokerage operations across the United States. ZipRealty

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