Realogy : The Business of Real Estate

Realogy Franchise Group

Realogy Franchise Group

Realogy is a franchisor of some of the most recognized brands in the real estate industry, including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, ERA®, Sotheby’s International Realty®, and Coldwell Banker Commercial®; as well as ZapLabs LLC, an innovation and technology development subsidiary.

Realogy franchises its leading brands to residential and commercial real estate brokerages throughout the United States and around the world. The Realogy Franchise Group provides its franchisees with the value of widely recognized and respected brands, powerful national marketing, training and general sales support systems, services and tools.

  • Realogy-affiliated brands have approximately 14,200 offices and more than 274,500 independent sales associates doing business in 113 countries and territories around the world, including over 780 company offices owned and operated by NRT LLC.
  • Including NRT, Realogy franchisees handled 1.471 million real estate transaction sides in 2016.

Realogy Brands at a Glance

BETTER HOMES AND GARDENS® REAL ESTATE — In October 2007, Realogy entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation's leading media and marketing companies. Better Homes and Gardens Real Estate LLC is building a new international residential real estate franchise company that officially launched in July 2008.

Better Homes & Gardens Real Estate

CENTURY 21 REAL ESTATE LLC® — one of the world’s largest residential real estate brokerage franchisors, with approximately 7,300 franchise offices and more than 110,000 independent sales associates located in 77 countries and territories.

Century 21

COLDWELL BANKER® — one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 3,000 franchise and company owned offices and more than 88,000 independent sales associates in the United States, Canada and 47 other countries.

Coldwell Banker

COLDWELL BANKER COMMERCIAL® — a leading commercial real estate brokerage franchisor. Our commercial franchise system has 180 pure commercial real estate companies and approximately 2,000 independent sales associates worldwide. CBC® offers a complete portfolio of property types and service lines that puts clients first. Coldwell Banker Commercial

ERA®— a leading residential real estate brokerage franchisor, with over 2,300 franchise and company owned offices and more than 37,000 independent sales associates located in 31 countries and territories.


SOTHEBY’S INTERNATIONAL REALTY® — one of the world's most prestigious names in real estate is now Realogy's luxury real estate brand. Realogy created this luxury real estate franchise network in 2004, and since that time it has grown to more than 850 franchise and company owned offices globally and more than 20,000 independent sales associates in 66 countries and territories. Franchise affiliates benefit from an association with the venerable, centuries-old Sotheby's auction house.

SIR Logo

ZAPLABS LLC— the innovation and technology hub for global real estate leader Realogy Holdings Corp. (NYSE: RLGY), and the driving force behind inventive technology for brokers and agents affiliated with Realogy’s world renowned real estate brands. ZapLabs delivers its highly effective consumer, sales associate and broker solutions in support of Realogy’s leading franchise brands and is positioned to expand the scope of its technology development efforts to encompass Realogy’s other business segments, including residential brokerage, relocation and settlement services. ZapLabs is headquartered in Emeryville, California. ZapLabs

Home  |  About  |  B2B  |  Investors  |  Governance  |  Media  |  Careers  |  Contact Us

Sitemap  |  Terms Of Use  |  Privacy Statement  |  Email Attachment Policy  |  Fair Housing   

About Business-to-Business Investor Center Corporate Governance Media Careers