Realogy : The Business of Real Estate

Franchise Group Press Releases

Coldwell Banker Real Estate Launches Mobile-First CB Exchange Platform to Provide Access to Brand Content Anywhere, Any Time

Madison, N.J. 04-14-2016

Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, released CB Exchange, a mobile-first intranet for the company’s global network of independent sales associates. Advances in technology have created an increasingly mobile workforce. As a result, today’s real estate professionals are constantly on the move. CB Exchange provides convenient access to the brand’s industry-leading content, tools and applications from a desktop computer, mobile phone or tablet, allowing real estate professionals to download the professional materials they need whether they are at a desk in their office or in the driveway of a potential new listing.

“It is vital in today’s connected landscape to have access to the content you need and want instantaneously, which is why CB Exchange was designed as a mobile-first experience and will completely overhaul the concept of a traditional corporate intranet,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “Our platform knows who is accessing it, their role within their company and what information the user wants to receive. It makes finding content and information from our brand as easy as searching for something on Google, wherever and whenever it may be needed.”

Designed to function like the most frequently used sites and mobile apps, CB Exchange provides an instantly recognizable and easy to use experience. The platform organizes all content by themes called Tags, grouping information and content into buckets such as “Brand News,” “Selling” and “Marketing Materials.” That content is organized into customizable, social-style feeds with information relevant to each user’s role.

CB Exchange allows content to be discovered through:

  • A Customizable Home Page: Users can modify their home page based on the resource tools and information most important to them, helping them find the content they need faster.
  • Springboard: Springboard serves as the app’s central hub, allowing users to easily customize their home page with links to the tools and applications that help drive their business.
  • News Feeds: News Feeds organize content that is most relevant to each user. This includes “My Feed,” which uses Tags to build a personalized stream of information, and “Exchange Feed,” which contains all content shared on the platform.
  • A Central Dashboard: The Dashboard features a snapshot of personal statistics and data from based on each user’s role in their company.
  • An Intuitive Search Function: Users simply answer the question, “what are you searching for,” into a search bar to quickly find whatever they need. This function also allows users to watch a video or preview a presentation before having to download it.

“As a franchisee, we do not have to invent resources like CB Exchange for our affiliated agents because Coldwell Banker already offers a variety of tools that help drive business,” said Pamela Smith, a vice president affiliated with Coldwell Banker Seaside Realty in the Outer Banks of North Carolina, and participant in a closed beta test of the platform before its launch. “CB Exchange provides easy access to fantastic marketing tools, agent education tools and relevant content, including podcasts and videos that ultimately make our agents better in their business- helping home buyers and sellers.” 

About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

Media inquiries:

Athena Snow                
Coldwell Banker Real Estate LLC        

Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC

Home  |  About  |  B2B  |  Investors  |  Governance  |  Media  |  Careers  |  Contact Us

Sitemap  |  Terms Of Use  |  Privacy Statement  |  Email Attachment Policy  |  Fair Housing   

About Business-to-Business Investor Center Corporate Governance Media Careers