ERA Real Estate, a global franchising leader, today announced the affiliation of Parrish Realty Inc. based in Wendell, North Carolina. With two offices and nearly 30 affiliated agents serving the greater Raleigh area, the firm will now do business as ERA Parrish Realty Legacy Group.
Established in 1970, the firm is led by broker/owner Renee Baker, a second generation broker with deep roots in the community.
“The affiliation of Parrish Realty Inc. augments ERA’s position in the multi-faceted and dynamic greater Raleigh-Durham market,” said Charlie Young, president and CEO of ERA Real Estate. “Renee Baker’s vision for increasing her company’s presence in this highly desirable region driven by the innovative spirit of Research Triangle Park aligns perfectly with our brand’s overall growth strategy as we extend ERA’s service area in opportunity markets across the country.”
With a balanced base of first time buyers and move-up buyers, the region is also benefiting from strength in new home development. ERA Parrish Realty Legacy Group, one of the oldest brokerages in the area known for its experience and knowledge in land deals, will look to capitalize on the new home market, particularly in the Triangle area.
“Our affiliation with ERA Real Estate will play a significant role in positioning the firm for future growth and expansion as we combine our legacy of personal service with the strength of a global brand,” said Baker. “ERA’s array of marketing resources in conjunction with a robust listings distribution platform will distinguish our independent sales associates in the marketplace, and a comprehensive offering of professional learning courses focusing on productivity will create an attractive platform for talent attraction. Additionally, with ERA’s support, we will become even more focused on strategic growth in and around the Research Triangle Park to help create greater opportunities for our sales associates.”