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Franchise Group Press Releases

ERA Grizzard Real Estate Merges with Market Leader in Volusia County, Florida Solidifying Position as a Growing Regional Firm

Combined Operations Include 11 Offices, 282 Independent Associates Serving Five Counties

Madison, N.J. 06-01-2016

ERA Grizzard Real Estate, a leading Central Florida full-service brokerage and a top-performing company in the ERA® network, today announced that it has combined operations with Total Realty Corp., a market leader in Volusia County, Fla.

Under the leadership of broker/owner Cynthia DeLuca, Total Realty Corp., with five offices and more than 100 independent sales associates, was responsible for more than $150 million in sales volume in 2015.

This move increases ERA Grizzard Real Estate’s operations significantly, bringing total office count to 11 and total agent count to nearly 300. In addition, the move creates a contiguous six-county service area spanning Sumter, Marion, Lake, Orange, Seminole and Volusia counties, which will fuel a robust internal referral pipeline.

“ERA Real Estate has spent the last five years focused on growth, expanding into 12 new major markets and working with core ERA brokers to increase their service area through mergers and acquisitions while also enhancing talent attraction and professional development to increase productivity,” said Charlie Young, president and CEO of ERA Real Estate. “ERA Grizzard Real Estate serves as a prime example of our growth strategy in action, as the firm combines forces with a market leader to add value to buyers, sellers and the company’s independent sales associates.”

“In support of our strategic growth plan in Central Florida, identifying and aligning ourselves with the right partner was crucial,” said Gus Grizzard, broker/owner of ERA Grizzard Real Estate. “Since founding Total Realty Corp. in 2004, Cynthia DeLuca has focused on a similar growth path while maintaining outstanding service standards and a commitment to community that mirror our culture. This union aligns resources, knowledge and experience to fuel the future growth of ERA Grizzard and our independent sales associates.”

ERA Grizzard’s expansion into Volusia and Seminole Counties comes on the heels of last year’s entry into Orlando, when the firm opened a new office location there. The company’s focus on increasing service area and scope has resulted in a consistent ranking as a REAL Trends 500 company. Combined, the newly formed organization was responsible for 3,382 transactions accounting for nearly half a billion dollars in sales volume in 2015, which would have ranked the company 208th in REAL Trends 500 companies by sides.  

This year, the company also received top marks from Cartus for its excellence in serving relocation clients, earning recognition for the team’s commitment to providing exemplary customer service.

An award-winning, nationally recognized real estate educator, DeLuca has joined the ERA Grizzard Real Estate leadership team as Director of Learning and will leverage her knowledge to help affiliated sales associates gain market share and increase productivity.

“We attained our position as a leading independent firm in Central Florida by focusing on strategic growth while maintaining a culture focused on our associates and the communities we serve,” said DeLuca. “As our firm evolved, it became clear that aligning with a company like ERA Grizzard would provide the resources to help catapult our firm to the next level. The larger support of the national ERA® brand will generate great synergies as we leverage our local knowledge with global connections to create opportunities for the future.”

About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with more than 40 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 37,000 affiliated brokers and independent sales associates and 2,350 offices throughout the United States and 33 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at:  ERA.com.

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