Coldwell Banker Commercial Affiliates today launched a new corporate website with an enhanced search feature and a responsive, modern design that allows users to seamlessly and intuitively search for properties on any Internet-enabled device (phone, tablet or desktop).
The most significant update is the increased
search functionality, which greatly improves the user experience when
viewing properties on the website. Property search results are now
displayed alongside a map of the searched area, showcasing available
listings with icons designating each property type (industrial,
apartment, retail, land, etc.). The updated website also provides
high-level market intelligence by property sector for over eighty
markets, expanding the amount of immediately accessible information
available to prospective clients.
The new website also adds a
“quick view” function that allows faster searches by showing summarized
details of a property, professional or location without needing to leave
the search page. The new website also saves “recently viewed”
properties and highlights listings similar to the property currently
being viewed in order to further simplify the property search
With mobile searches for commercial properties increasing, the site adapts to the device on which it is being viewed. A mobile version of the site will be displayed for users visiting from a phone or tablet, and visitors coming from a laptop or desktop computer will automatically be given a version of the site tailored to their device.
“Our website is an important tool and streamlining
searches will ultimately allow for a better user experience for the
buyer, seller and agent,” said Fred Schmidt, president and chief
operating officer of Coldwell Banker Commercial Affiliates. “These
digital upgrades greatly enhance the search function, which in many
cases is a buyer’s first step when considering a commercial purchase.”
The website launch is a continuation of the organization’s repositioning, which kicked off with the announcement of a new advertising campaign and brand essence. For more information and to view the updated website, please visit www.cbcworldwide.com.