Founded in 2005, the
boutique firm is owned and operated by Chad Van Horn. In addition to
Holland, Beacon Sotheby’s International Realty will provide luxury
residential real estate services to communities along the Lake Michigan
shoreline including Grand Haven, Saugatuck/Douglas, and South Haven.
Lake Michigan shoreline is an enticing second home location, with
Holland as an anchor for the luxury real estate market, offering the
best of the waterfront lifestyle,” said Philip White, president and
chief executive officer of Sotheby’s International Realty Affiliates
LLC. “We are proud to welcome Chad and his team at Beacon Sotheby’s
International Realty to our network.”
“We pride ourselves on
nurturing our client relationships and operating with open
communication, transparency, honesty and integrity,” said Van Horn.
“The affiliation with the Sotheby’s International Realty®
brand brings an incomparable value proposition to our clients and our
marketplace. The brand heritage, unique marketing approach and the
people in the network drew us to the brand and we are thrilled to now
offer increased global exposure, a vast referral network and
sophisticated marketing programs to our clients.”
Sotheby’s International Realty is located in historic downtown Holland.
The firm is one of four independently owned and operated Sotheby’s International Realty
affiliate companies in Michigan; also operating in the state are Harbor
Sotheby’s International Realty, Shore Sotheby’s International Realty
and Signature Sotheby’s International Realty.
The Sotheby’s International Realty
network currently has more than 20,000 affiliated independent sales
associates located in approximately 850 offices in 65 countries and
territories worldwide. Beacon Sotheby’s International Realty listings
will be marketed on the sothebysrealty.com global website. In addition
to the referral opportunities and widened exposure generated from this
source, the firm’s brokers and clients will benefit from an association
with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.
About Sotheby’s International Realty Affiliates LLC Founded
in 1976 to provide independent brokerages with a powerful marketing and
referral program for luxury listings, the Sotheby’s International
Realty network was designed to connect the finest independent real
estate companies to the most prestigious clientele in the world.
Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy
Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising
and provider of real estate brokerage, relocation and settlement
services. In February 2004, Realogy entered into a long-term strategic
alliance with Sotheby’s, the operator of the auction house. The
agreement provided for the licensing of the Sotheby’s International
Realty name and the development of a full franchise system. Affiliations
in the system are granted only to brokerages and individuals meeting
strict qualifications. Sotheby’s International Realty Affiliates LLC
supports its affiliates with a host of operational, marketing,
recruiting, educational and business development resources. Franchise
affiliates also benefit from an association with the venerable Sotheby’s
auction house, established in 1744. For more information, visit www.sothebysrealty.com.
Lindsey Scharf Senior Manager, Brand Content and Communications Sotheby's International Realty Affiliates LLC 175 Park Avenue Madison, NJ 07940 (973) 407-5596 Lindsey.Scharf@sothebysrealty.com