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Franchise Group Press Releases

ERA Real Estate Enters Coachella Valley Market with Franchise Affiliation of Dune Palm Realty in La Quinta, California

Madison, N.J. 01-31-2017
ERA Real Estate, a global franchising leader, today announced the affiliation of Dune Palm Realty based in La Quinta, California. Established in 2013, the firm will now do business as ERA Dune Palm Realty.

Led by David and Laura Gray, the company serves the multi-faceted Coachella Valley market consisting of year-round residents and second-home owners as well as a significant first-time homebuyer segment.

“With a strong professional background in technology, David Gray represents the next generation of real estate leadership as he develops a team of real estate professionals who complement today’s connected consumer,” said Sue Yannaccone, president and CEO of ERA Real Estate. “With the commitment David and Laura Gray have made to coaching and professional development, the firm has a great opportunity to leverage ERA®’s learning platform to fuel growth for his affiliated sales associates and firm.”

“Affiliating with ERA Real Estate was critical to enhancing our value proposition and bringing our company to the next level as we look to attract top talent and expand our market presence in the region, particularly to the west toward Palm Springs,” said David Gray, broker/owner of ERA Dune Palm Realty. “We are excited to introduce ERA’s Distinctive Properties luxury marketing platform to our clients and expand our listings portfolio particularly in the area’s growing vacation home market. In addition, we will leverage our ability to provide increased company generated business for our team as we harness the power of the proprietary Zap platform.”

“As a firm equally focused on innovative thinking and creating connections to our diverse community, our culture and values align perfectly with ERA’s unique personality and we will leverage those synergies to provide our team and our clients with a next-generation experience that will distinguish us in our market,” said co-owner Laura Gray. 

About ERA Real Estate
ERA Real Estate is an innovative franchising leader in the residential real estate industry with nearly 45 years of experience in developing consumer-oriented products and services. The ERA network includes approximately 36,000 affiliated brokers and sales associates and approximately 2,300 offices throughout the United States and 30 countries and territories. Each office is independently owned and operated. ERA Real Estate is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at: ExploreERA.com.

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