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Franchise Group Press Releases

Sotheby's International Realty Brand Enters Wisconsin

Madison, N.J. 05-15-2017

Sotheby’s International Realty Affiliates LLC today announced that Mahler Real Estate Group in Milwaukee, Wisconsin is the newest member of its network and will now operate as Mahler Sotheby’s International Realty.  This is the first affiliate to operate under the current Sotheby’s International Realty® network in Wisconsin.

Established in 2010, the boutique firm is owned and operated by Peter Mahler and serves the luxury residential real estate market in southeastern Wisconsin, including the greater Milwaukee area.

“Southeast Wisconsin is a very active and dynamic region with strong economic growth and a flourishing luxury residential real estate market,” said Philip White, president and chief executive officer of Sotheby’s International Realty Affiliates LLC.  “Mahler Sotheby’s International Realty has an in-depth understanding of Milwaukee’s upper-end market and the clientele it attracts.  We are pleased to expand the Sotheby’s International Realty brand into this market and proud to welcome Peter Mahler and his team to our network.”  

“The purchase of a home is an intensely personal experience and we take the journey with our clients while offering them world-class service and a high level of professional integrity and discretion,” said Mahler.  “As a trusted advisor, advocate and champion, the desires and objectives of our clients are our top priority. Affiliating with the Sotheby’s International Realty brand allows us to tap into a global network and provides us access to an unparalleled level of marketing.  We are honored to be affiliated with the Sotheby’s International Realty network in Wisconsin.”

Mahler Sotheby’s International Realty is located at 600 N. Broadway, Suite 200 in Milwaukee.

The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 69 countries and territories worldwide.  In 2016, the brand achieved a record global sales volume of $95 billion USD.  Mahler Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.  In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.


CONTACT

Lindsey Scharf
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com 
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