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Franchising

ERA Real Estate Expands Presence In Texas With Franchise Affiliation In Dallas-Fort Worth Market

July 11, 2017

MADISON, N.J. (July 11, 2017) - ERA Real Estate, a global franchising leader, today announced the affiliation of DFW iRealty based in Plano, Texas. Established in 2012, the firm will now do business as ERA iRealty.

Led by Daniel C. Eng, Kelley Liu and Trang Dang-Le, the company serves a predominantly international client niche. Its roster of sales associates collectively speak over 10 languages among them Chinese, Vietnamese, Japanese, Hindi, Spanish and Korean. Last year the brokerage’s 25 independent sales associates were responsible for $40 million in sales volume.

“The iRealty leadership team’s founding vision to leverage technology to enhance the productivity of a younger cadre of real estate professionals not only aligns with today’s connected consumer, it also aligns perfectly with ERA®’s strategic approach to growth,” said Sue Yannaccone, president and CEO of ERA Real Estate. “We are excited to tap into iRealty’s connections to the Asian market domestically as well as their international client base and expand ERA’s service area to this growing market segment.”

“As a relatively young firm, we see tremendous value in ERA’s systems, tools and technology to enhance productivity of our existing sales associates and help us recruit new sales associates,” said Daniel Eng, a past president of the Dallas Fort Worth chapter of the Asian Real Estate Association of America. “As we looked at our 10-year plan and how we would fulfill our promise to agents, we knew that aligning with a forward-facing brand known for its legacy of innovation would support our vision.”

“With a firm position in the Asian-American market segment, we see great opportunity to expand our service to additional clients in the first-time, move-up, luxury and relocation segments to fuel growth in the coming years,” said Kelley Liu. “Our goal is to grow, and we look forward to becoming part of ERA’s collaborative culture where we can all grow together.”

“To date, much of our business has come through referrals and part of our growth strategy is to focus on acquiring listings,” said Trang Dang-Le. “ERA’s robust marketing suite will play a key role in assisting our sales associates in building their business by representing sellers as well as buyers.”

Home to 20 Fortune 500 companies, Dallas-Fort Worth is the fastest-growing metro in the past decade and is known for being business-friendly, as reflected in the variety of industries based in the region, from technology to telecommunications and finance to energy.

ABOUT ERA REAL ESTATE
The ERA Real Estate system is an innovative franchising leader in the residential real estate industry with 45 years of experience in developing consumer-oriented products and services. The ERA network includes more than 37,000 affiliated brokers and sales associates and more than 2,350 offices throughout the United States and 30 countries and territories. Each office is independently owned and operated. ERA Franchise Systems LLC, which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at
www.ExploreERA.com.

Media Contact
Melissa Drake/ERA Real Estate
973-407-7904

Melissa.drake@era.com