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Franchising

Sotheby's International Realty Brand Expands Presence in Northern California

February 7, 2018

MADISON, N.J., Feb. 7, 2018 /PRNewswire/ -- Sotheby's International Realty Affiliates LLC today announced that Mendo Realty in Mendocino and Fort Bragg, California, is the newest member of its global network and will now operate as Mendo Sotheby's International Realty.

Established in 1963, the boutique firm is owned and operated by Gregory J. Burke, Allan Cone, and Arvin Reed. It will serve the luxury residential real estate markets of the Mendocino Coast and into the Anderson Valley and Comptche.

"Mendocino County is known for its scenic, untouched coastline and relaxed lifestyle," said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. "Gregory Burke and his team are focused on exceptional client services, and we are proud to welcome Mendo Sotheby's International Realty to the Sotheby's International Realty® brand."

"We are focused on a client-first approach," said Burke. "For 54 years, we have strived for excellence in our local market and the Sotheby's International Realty brand presents another layer of unparalleled service to strengthen our position in the market."

With this addition, the Sotheby's International Realty network now has 116 branded offices throughout the state of California.

The Sotheby's International Realty network currently has more than 21,000 affiliated independent sales associates located in 930 offices in 69 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Mendo Sotheby's International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.

CONTACT

Lindsey Scharf
Director, Public Relations and Communications
Sotheby's International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973) 407-5596
Lindsey.Scharf@sothebysrealty.com