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Let The Data Decide - Coldwell Banker Picks College Basketball Tournament Winners Based On Real Estate Market Intelligence

Hooptown Bracketology takes a "shot" at determining who would win this year's Men's College Basketball Tournament if big data and housing stats, not game stats, competed

MADISON, N.J., March 13, 2018 /PRNewswire/ -- This March, Coldwell Banker Real Estate LLC is bringing a new level of madness to tournament brackets. While others will be agonizing over hours of game footage, obsessively checking the Vegas odds and compulsively looking at sports stats, Coldwell Banker® will be using real estate data to fill out their tournament brackets, publishing them on March 13 and calling it Hooptown Bracketology.

Hooptown Bracketology leverages a proprietary tool developed by Coldwell Banker called CBx to compare real estate data from each school's hometown – or "Hooptown" – to select predicted winners of each game. The brand will fill out five different Hooptown brackets: Most Expensive, Most Affordable, Easiest to Move to, Newest and Best for Singles.

The five predicted winners are below. To see each winner's road to victory, check out

  1. Most Expensive Hooptown: Long Island University-Brooklyn: Brooklyn, N.Y.
    Play well in the Tournament, sign with the NBA and you might be able to score a home in these Most Expensive Hooptowns. The winning school in this bracket is from the Hooptown with the highest average residential home sales price based on 2017 annual data.
  2. Most Affordable Hooptown: University of Oklahoma: Norman, Okla.
    Tournament tickets aren't cheap. Save on your mortgage and splurge on the games with these Most Affordable Hooptowns. The winning school in this bracket is from the Hooptown with the lowest average residential home sales price based on 2017 annual data.
  3. Easiest Hooptown to Move to: Loyola University Chicago: Chicago, Ill.
    Making it to the Tournament doesn't come easy, but moving to these Hooptowns does. The winning school in this bracket is from the Hooptown with the most listings on the market as of February 13, 2018.
  4. Newest Hooptown: Duke University: Durham, N.C.
    It's time for the freshmen to have their shining moment just like these New Hooptowns. The winning school in this bracket is from the Hooptown with the newest homes based on the average build-year as of October 2017.
  5. Best Hooptown for Singles: University of Michigan: Ann Arbor, Mich.
    Looking for love and basketball isn't always easy. Luckily, these Hooptowns have plenty of single adults so you'll have lots of shots to find love. The winning school in this bracket is from the Hooptown with the highest percentage of single adults.

Hooptown Bracketology comes on the heels of the recently launched Coldwell Banker "Hoops" spot. The "Hoops" ad will air throughout the Tournament both online and on TV. "Hoops" can be viewed here.

Hooptown Bracketology is powered by CBx, the proprietary app from Coldwell Banker. The CBx app allows Coldwell Banker agents to harness big data to analyze markets and target buyers.


Having trouble filling out your bracket for this year's @MarchMadness? Get some inspiration from @ColdwellBanker with Hooptown Bracketology:


"Watching the Tournament and filling out brackets is an annual event in homes across the country. This year we decided to have some fun when filling out our own brackets and test the power of real estate data and our tool, CBx. The Newest Hooptown bracket looks strong this year but we'll have to watch this year's games to see which bracket gets to cut down the nets in San Antonio."

- Charlie Young, president and CEO, Coldwell Banker Real Estate LLC

"At Coldwell Banker we bleed blue so we pick blue when it comes to the Tournament. Blue is the winningest color in Tournament history. In fact it holds a 281-202 lead over second place color red. But how do you pick when both teams wear blue? We thought we should let the data help us decide this year. Our brackets are predicting some surprising upsets. LIU over Villanova seems like an unlikely Cinderella story; no number sixteen seed has beaten a number one seed before. In fact, number sixteen seeds are 128-0 against number one seeds. The Newest Hooptown bracket, however, looks like a real contender. I wouldn't be surprised to see Texas Tech or Duke make it until the end and Missouri has a shot at an upset or two."

- David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC

About Coldwell Banker Real Estate LLC

Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 47 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker is committed to providing its network of sales professionals with the tools and insights needed to excel in today's marketplace and is known for its bold leadership and dedication to driving the industry forward with big data, smart home expertise and virtual reality. Coldwell Banker was the first brand to develop a proprietary marketing application, CBx, which harnesses big data to analyze markets, target buyers and provide a platform for agents to create unique and effective marketing plans for each listing. The Coldwell Banker Gen Blue network has an unbeatable technology suite and competitive edge. To join Coldwell Banker and unlock the possibilities of Gen Blue please visit

Media Inquiries:

Athena Snow
Coldwell Banker Real Estate LLC

Rachel Braude
CooperKatz for Coldwell Banker Real Estate LLC