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Franchising

ERA Real Estate Announces New Augmented Reality Technology to Make Home Buying Easier

Real Time, Virtual Home Staging Helps Buyers See a Prospective Home as Their Own

MADISON, N.J., June 28, 2018 /PRNewswire/ -- ERA Real Estate, a global franchising leader, today announced the launch of its new augmented reality and virtual staging technology designed to make luxury home shopping easier. With the integration of an innovation called Showoff, luxury home buyers working with an ERA® affiliated independent agent can see exactly what a prospective home would look like once they apply their own personal style, finishes and furnishings.

ERA Distinctive Propertiessm lifestyle search engine allows users to view active listing inventory and virtually renovate properties to help them envision their perfect home. From revamping flooring, window treatments, swapping countertops, and paint colors to custom landscaping, masonry and roofing materials, ERA Distinctive Properties creates a virtual experience – both interior and exterior -- in any home that resonates with the buyer's lifestyle. The program offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3-D furniture and paint colors from major manufacturers including Benjamin Moore, Sherwin Williams, and more for buyers to browse and apply to a listed home.

"Unlike other platforms, we have automated this process and scaled our technology across all Distinctive Propertiessm listings to enable ERA affiliated agents to provide highly personalized experiences in the luxury market with unique features like virtual staging, exterior design, and lead generation," said Simon Chen, president and CEO of ERA Real Estate. "ERA has always been committed to showing the best properties available, but now clients can tailor those properties to their unique lifestyles with one of the most robust programs available."

"We are pleased to be a provider to ERA Distinctive Propertiessm and incredibly excited about or new augmented reality and virtual staging technology's capabilities," said Bobbie Ayers CEO of Showoff.com, Inc. "It combines the functionality of ERA's Distinctive Propertiessm, the marketing finesse of professional staging, the purchasing power of online retailers and the engagement of a popular fixer-upper TV show into one incredibly beautiful application. The possibilities from a marketing and differentiation standpoint are endless."

The Distinctive Propertiessm interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to 'click to buy' the products they like the most."

"When purchasing a home, it's important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker," continued Chen. "This AR and staging technology can illustrate the full potential of a property in a few easy clicks."

The ERA Distinctive Propertiessm program supports the growing stable of luxury brokers and their agents affiliated with the brand. It is also a valuable way to connect agents and buyers with local vendors and contractors who can help make homebuyers' renovation ideas come to life. And it provides additional opportunities for affiliated agents to engage with their clients throughout the home ownership lifecycle.

About ERA Real Estate
At ERA Real Estate, we don't adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, ERA was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program. The ERA Real Estate network includes 40,000 affiliated brokers and independent sales associates and approximately 2,300 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at www.ExploreERA.com.

About Showofff.com, Inc. Showoff.com is the leading platform for virtual staging and renovation, providing people with everything they need to improve a new home from the inside out - online or from a mobile device. From decorating a fixer-upper to buying a dream home, Showoff connects home buyers, real estate agents and brokers across the country. With a database of luxury property and an enthusiastic community empowered by technology, Showoff is the easiest way for people to find homes, stage, renovate, buy products and share design ideas with others. Headquartered in Sarasota, Florida, Showoff.com is a registered trademark of Showoff.com. For more information, visit www.showoff.com.

Media Contact:
Maggie Rohr
973-407-4027
maggie.rohr@era.com

SOURCE ERA Real Estate