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Franchising

BHGRE Launches Social Media Content Management and Publishing Platform to its Network of More Than 12,000 Sales Associates and 120 Companies

March 19, 2019

LAS VEGAS, March 19, 2019 /PRNewswire/ -- Better Homes and Gardens Real Estate LLC announced the launch of a custom content management and publishing platform that will transform the way its network of real estate companies and affiliated sales associates execute their social media strategies. The new tool, developed by Better Homes and Gardens® Real Estate, is exclusively available to the brand's network at no additional cost. Better Homes and Gardens Real Estate affiliated brokers and agents can now access, manage, share, customize and schedule the brand's engaging lifestyle, thought leadership and real estate content along with their own local and business content in one dashboard. This new platform brings the full strength of the brand's social media content strategies to life for busy agents and brokers who want to stand apart from their competition. ​

"Access to unique, engaging real estate and lifestyle content has been a hallmark of the Better Homes and Gardens Real Estate value proposition since day one," said Jennifer Marchetti, Chief Marketing Officer of Better Homes and Gardens Real Estate. "With the launch of this platform, everyone in the brand's network can become a social media expert—at no additional cost. The feature set has been designed to help save our network valuable time and money. What's more, it will help increase their competitiveness and enable them to professionally craft content that may have direct impact on their businesses."

With the launch of this tool, the BHGRE® network is empowered to:

  • Easily access original, high-performing brand content across all categories and share to social platforms including Facebook®, Twitter®, LinkedIn® and Pinterest® from a single dashboard.
  • Schedule professional posts in advance on Facebook Business Pages and Twitter® to allow for efficient, consistent posting.
  • Professionally highlight listings in their organic social feeds by quickly accessing listing data, customizing the listing post through personal branding, and sharing on social platforms.
  • Efficiently access the BHGRE® image library to create original, professional-looking posts.
  • Email links to articles and comment on posts in the convenience of the tool's dashboard.
  • Work flexibly with the tool thanks to its mobile-friendly platform.
  • Add new feed sources to create a more customized, comprehensive content strategy.

"This platform has completely changed the way our company and our affiliated agents approach their social media strategies," said Aaron Drussel, broker/owner of Better Homes and Gardens Real Estate Influence Partners. "Social media has become one of the most important ways real estate professionals can drive leads and grow their spheres. For many, executing a professional and engaging social media strategy has historically been time and resource intensive. This tool takes the guesswork and challenges out of it thanks to the ease of use, great features and foundation of unique content from BHGRE."

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens® Real Estate network includes more than 12,000 independent sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.

Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

Media Contacts:

Matt Szatkowski
KWT Global
212-462-1366
mszatkowski@kwtglobal.com

Nicole Eresman
Better Homes and Gardens Real Estate LLC
973-407-5937
nicole.eresman@bhgre.com