The Studio Makes Its National Debut
The nation's largest in-house marketing agency serves the real estate industry
MADISON, N.J., April 4, 2019 /PRNewswire/ -- The Studio, the nation's largest in-house marketing agency serving the real estate industry, makes its official debut offering real estate agents a full-suite of services in their personal branding and listing marketing. The Studio is managed by marketing professionals that excel in product development, creative design, strategic branding and communications.
Located in regional support centers and branch offices nationwide, The Studio is currently serving NRT, the nation's largest real estate brokerage, and its approximately 45,000 Coldwell Banker® affiliated real estate agents. The Studio additionally supports the regional and national corporate, recruiting marketing and promotional campaigns for NRT's Coldwell Banker branded operations.
Unlike other marketing agencies, The Studio is solely focused on real estate, making it the largest and most comprehensive real estate marketing agency in the industry. Comprised of more than 400 marketing and product development professionals, The Studio partners with real estate agents to offer customized listing and personal agent support that include creative services, professional photography, videography, copywriting, website development, social media, print and television advertising opportunities, and much more. The Studio team additionally provides one-on-one training and support on the extensive marketing tools through a national network of field marketing professionals.
Senior Vice President of Marketing for The Studio, Mike Fischer, an industry veteran recognized several times by Swanepoel in its annual list, The Most Powerful People in The Residential Real Estate Brokerage Industry, formerly served as chief operating officer and chief marketing officer for Coldwell Banker Real Estate LLC, was appointed to lead The Studio in October of 2018. Under his direction, The Studio is focused on the development and implementation of a suite of custom and automated marketing platforms for agents that build on The Studio's innovative boutique concierge service model using modern technology and custom creative design married with personalized, white glove service.
The Studio is also home to a team of product owners, user experience researchers, visual designers and product developers, who in collaboration with the technology team of NRT's parent company, Realogy, are helping to build the company's marketing technology infrastructure, complete with open source architecture to ensure compatibility and ease of integration with third party partners. Building products with agents and not just for agents, the team is working in an agile environment with a heavy focus on listening to users and bringing products they want to market quickly, then growing and evolving the products based on agent input.
The Studio announced its innovative listing marketing platform, Listing Concierge, in December. Listings involved in the program experienced a 2% to as much as a 7% higher sale price than those that weren't. To date, more than 10,000 Listing Concierge packages have been ordered companywide. The team additionally launched Desk nationwide, a unified platform that unites the key products and tools that affiliated agents need to run their business effectively in one cohesive, integrated solution. Both products were developed and are continuing to evolve with continuous agent feedback.
Additional products are currently being developed with agents focus on custom agent design and branding, social media, and advertising.
"The Studio is an elite in-house real estate marketing agency for brokerages and agents that integrates tech, strategy and creative services collectively to differentiate them from the competition. We offer high-touch, personal service that helps agents win more listings, operate their business more efficiently and increase their income. Our professionals encompass a wide-breadth of expertise with a national scope that can't be found elsewhere. As the original real estate marketing agency, we look forward to introducing more agent focused products and services to help our agents live exceptional lives." – Michael Fischer, senior vice president of The Studio
"The Studio is unique in that they are developing custom, boutique level services with agents to help them be nimble and productive in a dynamic real estate environment. The Studio is rich in technology, creativity, talent and strategic influence, so they are using their power and scale to galvanize a culture of awesomeness based on innovation and product passion. The Studio is creating a value package that builds a competitive advantage for our agents that no other company can offer." – M. Ryan Gorman, president and CEO, NRT LLC.
The Studio is the nation's largest in-house marketing agency serving the real estate industry. With more than 400 marketing and product development professionals located across the United States, The Studio supports thousands of real estate agents with customized listing and personal branding marketing support utilizing technology, strategy and creative product solutions. The Studio is owned by Realogy Holdings Corp. (NYSE: RLGY).
Media Contact: Roni Boyles (781) 684-5462 Roni.Boyles@NRTNortheast.com